HelloMy name is Eddie Machado. I'm a User Experience Designer with a love for clean, usable interfaces and semantic, scalable markup. My focus is creating memorable experiences that work elegantly across any device. I'm looking for big and bold opportunities that will make this year better than the last, so if you've got something fun and exciting, Get in Touch!
These are the networks I'm most active on. Follow me and say hello.
If you're interested in a physical copy of my employment history, you can download a PDF using the link below.Download Resume
With an average of 35 million pageviews a month, making changes to theCHIVE was going to have to be done with a lot of research. When working with the team, we established a familiar but more modern look by using content cards to display posts. Using cards, we fleshed out a new design that worked well accross all devices. Developing an A/B Testing strategy was also crucial to the ongoing success of their redesign.
Working to rebrand & redesign the berry, we had a lot of work to do. The first thing we studied was how differently women & men consume content. In our tests, a layout that was easier to browse quickly did extremely well. We conducted user research & created User Personas and came up with a unique experience that increased engagement & revenue.
As the Design Lead at Tapiture, a visual discovery platform, my focus was removing the clutter and wasted space from common UI patterns and bring the focus to the content. We integrated E-Commerce using Shopify and created iOS & Android apps to tie everything together. Tapiture was aquired by Playboy in 2015.
Photo courtesy of @iamashley via Handheld Conference
Contributing to the web community is incredibly important to me. This is why I love speaking at meet-ups, conferences, and other events. In the past I've spoken at the wonderful Handheld Conference, local Sass & WordPress meet-ups, and attended many, many others.See Past Slides
After building many sites quickly and being frustrated with the process, I created Bones to help speed things up. After posting it on Github, Bones garnered a bunch of attention and was featured on sites like Mashable, Smashing Magazine, and Lifehacker.See Bones on Github